Do you know about Retail Marketing?

Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services. A good retail marketing strategy helps you sell your food products to your target audience. It helps them overcome any doubts about your products and reduces buyer’s remorse, which some after buying something. In this article, we are going to discuss about retail marketing in Food and Agri-business.

One of the leading Management institute in Rajasthan, Poddar Business School is offering the best PGDM program with Food and Agri business as a new age specialization, which covers retail marketing well.

Our daily lives increasingly depend on a well-functioning global food production and delivery system. With rapid population growth in some regions, demographic and geo-political change, set against changing climate patterns and extremes, resilience of global food supply is paramount. This is well covered in the curriculum of PGDM program of Poddar Business School.

Hence, we urgently need a more resilient food supply system that is robust enough to absorb and recover quickly from shocks, and can continuously provide food in the face of significant internal and external threats. These threats range from local factors like pest outbreaks, pesticide resistance, extreme weather events, and political instability, to global threats such as climate change and changes in land use.

Furthermore, rising reliance on inputs at the expense of natural eco-system processes increases environmental externalities, but also makes farming more vulnerable to changes that influence the price and availability of inputs. Without relevant changes these factors may induce high spatial and temporal variability in future food supply.

Role of retailers is very crucial as they provide the link between producers and consumers, and therefore have an ability to influence decision-making at both ends of the food supply chain. Furthermore, their reach has increased in recent years in terms of accessibility for consumers in developing countries, and sourcing products or ingredients from producers around the world.

The Food and Agri-business specialization offered in one of the best PGDM course of Poddar Business School, which is not only unique but also complies with the increasing demand and range of threats of this sector. Besides, this PGDM course highlights 10 practical recommendations to enhance resilience in food supply systems to a range of threats.

Future Is Bright

Consumers’ demands for convenience and solutions also promise changes to the food retail industry. Same demands have been at the heart of nearly every innovation that have been observed in the industry for the last 60 years. However, the rise of technology, which encourages consumers to be online, engaged, and connected without interruption, has increased what kind of service is possible and elevated expectations.

So students if you want to make a career in retail marketing then choose the best business school like Poddar Business School and select Food and Agri-business as a new age elective as there is immense scope in this sector in the coming years.

Disclaimer

 The author assumes no responsibility or liability for any errors or omissions in the content of this article. The information contained in this article is provided on an ‘as is’ basis with no guarantees of completeness, accuracy or relevance. Any similarity with any other published article may just be a coincidence.