The Digimark Club in collaboration with the Poddarpreneurs Club organized the dynamic “Build a Brand in 3 Hours Challenge” at Poddar Business School.
The objective was simple yet powerful — to provide experiential learning and strengthen students’ practical understanding of branding, creativity, teamwork, and strategic marketing.
💡 The Challenge:
Students worked in teams to create a complete brand within a strict time limit. From:
✔️ Brand Name Creation
✔️ Logo Design
✔️ Target Audience Identification
✔️ Value Proposition
✔️ Brand Positioning
✔️ Promotional Strategies
Every team transformed classroom concepts into real-time business solutions, creating a highly energetic and competitive learning environment.
🎤 The Final Pitch:
Teams presented their brand ideas before the jury panel, evaluated on:
✨ Innovation
✨ Feasibility
✨ Creativity
✨ Clarity of Presentation
This activity was more than just a competition — it was a platform that enhanced confidence, leadership, time management, entrepreneurial thinking, and presentation skills among management students.
Proud to see students not just learning marketing — but building it. 💼📈