Marketing

Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing starts when one starts seeking a solution to a problem, when one explores, creates, and delivers value to satisfy the needs of a target market at a profit. So Marketing is prevalent in every industry and every part of the world.

Why MBA in Marketing is a Popular Career Path?

MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as social media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.

Why Marketing?

• Greater Career Advancement Opportunities
• Scope for Increased Earnings
• Knowledge Enhancement
• Avenues for Skill Development 
• Enriched Job Responsibilities
• A mix of traditional and new age concepts.
• MBA Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.
• As per PayScale, the average salary of a Marketing manager is INR 9,03,076
• The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.
• Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Scope

There is a lot of scope of MBA in Marketing. Marketing itself is a vast field. MBA with marketing program offers specialized education in consumer behavior, brand and product management, promotion management and selling strategies, in addition to advanced business strategies. The trend of marketing has been improved with technological evolution in the world. there is additional demand for Management Graduates with a specialization in Marketing. There are various career opportunities in government and private sector after completing MBA in Marketing. There are opportunities available in reputed Fast moving consumer goods (FMCG) companies, IT industry, Service Industry, durable goods industry, Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc.

With MBA degree in Marketing, candidates can also work as lecturer in prestigious institution. There are top rated B-schools in India which provides excellent salary to faculties. If you are interested in higher studies, then you can do Ph.D programme in related field.

The designation, work profile, and salary package offered to a student depend on grades, the repute of the MBA institute and work experience. Following are some of the profiles where one can get rewarding jobs in the field of marketing:

You can play the role of following positions in an industry:

1) Marketing Manager
2) Brand manager
3) Asset Management
4) Corporate sales
5) Market Research Analyst
6) Sales Manager
7) Business Development Manager
8) Media Planner
9) Product Manager
10) Head of Digital Marketing
11) Internet Marketing Manager

Skills Required

• Excellent Communication Skills
• Strategic thinking and planning abilities
• Ability to Convince another person
• Problem solving and analytical skills
• Ability to perform market research and analysis

Jobs & Career

Career in Government Sector

There are enormous opportunities in the government sector too, especially in banks and public sector businesses. One can also become a teacher in different government MBA Colleges. And for those people who wish to work for Navratnas or the giant PSUs, they must clear a written test. Once selected, they are offered good career opportunities in these PSU’s along with an attractive salary structure.

Besides this, there are other possibilities like the Civil Services, State Services and Research Fellowship Programs like JRF (Junior Research Fellowship). All are sponsored by the government. PSU’s (Public Sector Undertakings) like BHEL (Bharat Heavy Electricals Limited), NTPC (National Thermal Power Corporations) and ONGC (Oil and Natural Gas Corporation) conduct an annual entrance exam for recruiting MBA marketing graduates.

Nearly all the Maharatna and Navaratna companies of India participate in campus placement of top MBA colleges in India. They provide great packages coupled with high job security and stature. Top recruiters in public sector include:

• BSNL
• MTNL
• ONGC
• NTPC
• Public Sector Banks, etc.

Career in Private Sector:

Those with MBA in marketing from reputed institutes can choose the company they want to work with. Top private sector companies like Reliance, Tata, Airtel etc provide them positions in the senior management cadre with excellent salaries and perks. The private sector is the most sought-after sector with these MBA Graduates. The marketing field is also very diverse, catering to different verticals in the industry. Some of the verticals are:

1) Manufacturing

2) Engineering

3) Telecommunications

4) FMCG

5) Digital Marketing

6) Consultancy/Market research

Though MBA in Marketing offers great career opportunities, life after completing MBA may not be as easy as it seems. One must have their goals in place to be able to establish a successful career after MBA.

Recruiters

The top recruiters for MBA marketing among all are as the following:

• Al Futtaim Kaybee
• Exim
• SEA
• RAK Bank
• Sony
• Al Ghanim
• KOJ Establishment
• Ranbaxy Fine Chemicals India
• Spencer’s Retail Ltd India
• Avalon Consulting
• KPMG
• Raymond Ltd
• Strategic Foods
• AW Rostamani
• Landmark
• Reckitt & Benckiser
• Tata Consultancy Services Ltd India
• Cognizant Technology
• Solutions India
• Landmark
• Retail
• Redington
• Gulf
• Tech Mahindra