The experiential learning activity provided PGDM students with an opportunity to understand the practical dimensions of the Business Environment and Ethics subject.
The activity highlighted that successful business is built around understanding people, identifying needs, creating value, communicating effectively and building trust. Students also understood that the ability to sell is an important managerial skill and that ethical conduct should remain an integral part of the selling process.
Overall, the activity helped students develop a more practical and business-oriented mindset and enabled them to connect classroom learning with real-world market situations.
Students actively participated in the discussions and practical selling exercise. They shared examples from their daily lives and discussed how different products and services are marketed and sold.