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The experiential learning activity provided MBA students with practical exposure to the innovation and product development process.
The activity helped students understand that a successful entrepreneurial idea requires more than creativity. It requires understanding the problem, developing a solution, testing assumptions, listening to customers and continuously refining the product.
Through this activity, students experienced the journey: “From Idea to Prototype to Pilot Testing to Product Refinement.” Overall, the activity strengthened students' entrepreneurial mindset and enabled them to apply classroom concepts of entrepreneurship, innovation, customer validation and product development in a practical learning environment.
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