Want to choose Digital Marketing as a Career?

Digital Marketing comprises the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various online marketing tactics and strategies aimed at reaching and engaging target audiences, driving website traffic and generating leads or conversions.

Digital Marketing offers significant benefits for MBA/PGDM students, especially those attending the best B-schools or top ranked PGDM/MBA Colleges in Rajasthan like Amity University, Jaipur; Indian University of Management, Udaipur; and Poddar Business School, Jaipur. Why Digital Marketing is becoming one of the most preferred career option is being discussed in the following section. 

More Employability 

MBA/PGDM students from the best Business Schools with expertise in digital marketing gain a competitive edge in the job market. Employers highly value candidates who possess Digital Marketing skills. The knowledge and practical experience gained during their MBA/PGDM program in Digital Marketing offer them a strong foundation to carry out the roles in marketing, branding, digital strategy, E-commerce and many others.

Best Curriculum

The top PGDM/MBA colleges in Rajasthan recognize the importance of Digital Marketing in the business landscape. They offer courses and specializations focusing on Digital Marketing by covering topics like SEO, Social Media Marketing, Content Marketing and Data Analytics. Students receive a comprehensive understanding of the latest Digital Marketing techniques and strategies, preparing them to navigate the ever-evolving digital realm.

Poddar International College offers Internships to students in Digital Marketing where they learn a lot.

Entrepreneurship and Start-up Opportunities

Digital Marketing plays a crucial role in the success of entrepreneurship and start-up ventures. MBA or PGDM students of one of the top institutes like Poddar Business School aspiring to become entrepreneurs can leverage their Digital Marketing knowledge to effectively launch and promote their start-ups. This knowledge equips them to compete with established players in the market. 

Poddar International College gives its MBA and PGDM course students all required support so that student can proceed with their start up concept.

Networking and Industry Exposure

The best B-schools or top-ranked PGDM/MBA colleges in Jaipur like Poddar Business School often provide excellent networking and industry exposure opportunities. They invite industry experts, guest lecturers, and professionals from the Digital Marketing field to share insights and experiences. Students get the opportunity to interact with these experts, participate in workshops, and gain practical exposure through industry collaborations and internships. 

Poddar International College has collaborations with many industries, which gives them a   good corporate exposure and hands on experience.

Project-based Learning

Many PGDM or MBA programs emphasize on project-based learning, and Digital Marketing provides an ideal domain for hands-on experience. Students can work on real-world projects, develop Digital Marketing campaigns, and analyze their performance using industry-standard tools. 

In today's digital era, personal branding is essential for professional success. PGDM or MBA students can leverage their knowledge of Digital Marketing to build their personal brand and establish a strong online presence. They can effectively utilize social media, content marketing, and SEO techniques to showcase their expertise and enhance their career prospects. Hence, choosing Digital Marketing is crucial for PGDM or MBA students thriving in current dynamic business landscape.