Poddar Business School, Jaipur: A Hub of Practical Learning in Retail Management

Poddar Business School, Jaipur, stands as a premier institution offering MBA, BBA, and PGDM programs, known for its dynamic approach to management education. With a strong emphasis on real-world applications, the school empowers students through experiential learning opportunities that go beyond classroom theory.

They strive to exceed the expectations of its PGDM and MBA students with the best management education, campus life, industry interface, global exposure and competitive program.

One shining example of this is Ms. Charushi Jain, who teaches Retail Management with a unique and innovative approach. Recognizing that retail is a dynamic and fast-evolving sector, Ms. Jain focuses on equipping her students with practical knowledge through live projects. Instead of relying solely on textbooks and lectures, she assigns her students hands-on tasks like studying the store layout and visual merchandising strategies in various retail environments. 

Through these projects, students explore different types of retail store formats, including hypermarkets, supermarkets, convenience stores, and specialty boutiques. By physically visiting these stores, observing real-time operations, and analyzing how store design influences customer behavior, students gain invaluable insights into the world of retail. They examine how elements like product placement, lighting, signage, and floor plans impact shopper experience and drive sales.

This method of learning not only deepens their understanding of retail concepts but also allows them to apply theoretical knowledge to real-world situations. As a result, students develop critical thinking, problem-solving, and analytical skills, which are essential for navigating the complexities of the retail industry. The exposure to diverse store formats also broadens their perspective on retail management, helping them adapt to different business models and retail strategies. Such experiential learning sets Poddar Business School students apart, ensuring they are well-prepared to take on leadership roles in the retail sector.