Careers in Marketing

Marketers are responsible for promoting a company and the product and services it sells. People who work in marketing typically organize and implement both inbound and outbound promotional campaigns that raise awareness of a brand and use marketing tactics to convince consumers to make a purchase from a company. Poddar Business School, one of the best College in Jaipur provides best PGDM program with Marketing, HR, Operations, Finance and other specializations. In this article, we will introduce you to the most promising careers in Marketing.

Social Media Marketing

Social Media Marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, etc. to reach new customers, engage with current ones, and announce new products or services. Poddar Business School, one of the best College in Jaipur provides best PGDM program with Marketing, HR, Operations, Finance and other specializations. There is an exclusive Digital Marketing Team capturing and sharing all captivating moments of the institute on various social media forums. The Digital Marketing Club ‘DigiMark’ provides intensive trainings and Internships to its students in addition to organizing many activities and contests.

Brand Management

A Brand Manager oversees every aspect of communication, both internal and external, and brings a company or product line’s brand persona to life. A brand persona is a collection of messaging and customer experiences, and it carries a company’s narrative across all platforms. A Brand Manager is responsible for maintaining all those aspects of a brand persona at once.

Content Marketing and Copywriting

Brands are beginning to create content the way publishers or media companies would, and the writers and designers they hire to create all this content are called Content Marketers. Simple enough, right?  In recent years, Marketers who write blog posts, internal documents, e-books, Power point decks, speeches, and more have begun to centralize their efforts around the concept of story-telling. Poddar Business School offers Internships to its students in Content Marketing.

Product Marketing

Product Marketers often act as an important liaison between the marketing team and colleagues in Product Management, Engineering, Sales, Account Management, Customer Services, etc. They spend a lot of time learning about their target audience, understanding what they want and need, and ‘translating’ information about customer experience to those tasked with creating and promoting a company’s offerings. The Product Marketers have to possess a high comfort level for multitasking and collaborating with different kinds of people. Various management and marketing activities are part of Poddar Business School to train its students in Product Marketing.

PR/Communications

A Marketer focusing on public relations or corporate communications will, like many of the other roles on this list, work closely with Social Media Marketers, Content Marketers and Event Marketers. PR representatives are often tasked with promoting the content a company’s Marketers create as well as the brand and company as a whole, and they are mostly expected to enter a role with a sound professional network to do their job effectively.

If you are good in communication skills, you can make a rewarding career in the fields of marketing provided you do MBA/PGDM with a top institute like Poddar Business School.