Day 6 focused on developing students' core managerial capabilities through experiential management activities, followed by an interactive expert-led session on Marketing, Packaging, Naming and Branding.
Management Skills & Experiential Activities
The day began with innovative management activities that encouraged students to actively participate and develop essential managerial skills through experiential learning.
Key Takeaways:
🔹 Developing leadership and team-building skills through interactive management activities.
🔹 Exploring creativity and effective time management through practical and engaging exercises.
🔹 Strengthening collaboration, participation and problem-solving through experiential learning activities.
Dr. Nimit Gupta
Professor – Management | Marketing & Entrepreneurship
Academic Leader | Harvard-Certified Case Trainer | Management Consultant
Topic: Core Marketing Concepts
Key Takeaways:
🔹 Understanding foundational marketing concepts, including packaging, naming and branding.
🔹 Exploring real-world marketing examples and understanding their relevance in corporate practice.
🔹 Applying marketing concepts through a hands-on product packaging activity, encouraging creativity and practical thinking.
From managerial skills to marketing fundamentals — Day 6 focused on developing professionals who are collaborative, creative, analytical and business-ready.
The management activities and expert session created an engaging and interactive learning experience, combining experiential learning, real-world marketing examples, student participation and a hands-on product packaging activity.